Cadbury has announced that it is responding to consumer feedback by returning its Dairy Milk product to a recipe containing only cocoa butter rather than vegetable fat.
Cadbury New Zealand managing director, Matthew Oldham, says the decision to go back to using only cocoa butter in Cadbury Dairy Milk chocolate was in direct response to consumer feedback.
“At the time, we genuinely believed we were making the right decision, for the right reasons. But we got it wrong.” The move follows hundreds of letters and emails in which consumers told the company they didn’t approve of a new recipe where a small proportion of the cocoa butter was replaced with vegetable fat, including palm oil.
Cadbury Dairy Milk will shortly, once again, contain only cocoa butter. The wholesale price of Cadbury Dairy Milk chocolate will not be affected.
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